Finding Your & My Audience

The audience is there, or ought I to say the audience is here (the word ‘here’ makes the audience feel closer, doesn’t it?!).  Either way, there is an audience I can reach out to – reach further – reach deeper.

Telling my story and stories of clients allows my audience to show up and buy in.  People resonate with stories.  They believe and invest in me (actually in themselves) because what is in the story makes sense, it’s real and realistic to their lives, provides them hope of a better life, that a better life is indeed possible – even for them.  

It’s fascinating how it works:  People love stories.  When they resonate enough with the stories they are told, the energy that exudes from the stories draws them out.  People can’t help but be pulled in – like a magnet – Boom!  Attracted to the story.  And that is exactly what is happening – our brains and bodies are full of electro-magnetic energy.  What the stories do is to allow people to feel the vibe or energy of the story,  For those who the story resonates with, what they are feeling is with what they hear or read.  The energy of those words, phrases, sentences, or questions trigger or hit the high notes they feel inside.  The ones that this resonates strongly and deeply enough are ready to dig in deeper, desire to make a difference in their lives, and very likely will buy or invest.

On the hunt to increase my audience.